25
Mar

Content Marketing: Grow Your Brand with an 80% Customer Retention Rate | Steven Black, AWasia 2019


With content, you’re giving people a
reason to come to your stores without talking about a deal, without talking about price, and the more frequently you touch people, the more often they’ll buy from you and for a lot less. Okay, so as has been said, I am a content marketing madman. I think content can go a lot further than just straight ads. The title
of the presentation is How to Grow a Brand Army with an 80% Customer
Retention Rate. Think about that. 80% of the people that you touch, you
keep in the funnel, and they buy from you over and over and over again. In other words, how to make a cult and then monetise it for your brand. What we’re talking about is my tiger hunting model,
its behavioural engineering. I’m going to show you how it works. You don’t chase tigers. You make tigers chase you. It’s kind of
like dating a supermodel. If you want to date a supermodel, she’s used to people
coming to her and showing off and saying, hey look at me, hey look at me. Think
about the convention you’re at. All these vendors saying, hey come look at me, come look at me. But realistically if you want people to come to you, you have to be
able to offer them something they cannot get anywhere else and they cannot get on
their own. That’s what tiger hunting is. Now, how does it work? Something called
operant behavioural conditioning. I’m not talking about just building a list. I’m
talking about working a list and making it their idea to come to you over and
over and over again through a system of rewards. An engineering behavioural
addiction in your audience. The way I think about this might be a little bit
different than what most of you think about, even with affiliate marketing. When
I think about the buyers’ journey, I think there are three questions I have to answer.
They can make me unique. Number one, the most expensive part of advertising, its customer acquisition right? Cold traffic, how to get them to give us attention. Well, how do we take the cost out of that
so that we have more money for retargeting and warm traffic, because
that’s where the real money is? Number two, how do we know which remarketing
channel is going to be the most effective for our audience? I know that a
lot of us are real heavy into like say Facebook ads, or native, or that kind of thing.
Well, who says one channel is the best approach for your audience? And
number three, how do we take people that have deeper pockets than us out of the game?
How is it that we can compete with people they can spend $1 million
a month without thinking about it? If that’s their strength, how do we take
that away from them? Content. Five topics we’re gonna cover real fast.
Feedback loops, how to make people talk to you about what they really want? How
to make your business algorithm-proof? When I say algorithm-proof, if you ran
Facebook ads to your Shopify store on Black Friday, what happened? It crashed,
didn’t it? How do I make it to where that doesn’t matter? Number two, how do we find the content that people actually want but your competitors aren’t giving people? Number three, how to be everywhere without being time-poor? Number four, how to make your customer acquisition cost a lot less? And the last
one, how to launch any time you want? Most media buyers, we’re trying to match
up and offer an audience right? I have my offer I gotta find an audience that’s
gonna buy from me profitably, okay. What are ads? The ads that you run say on
Facebook, or native, or Adwords, or whatever. They’re behavioural triggers.
They’re only going to get a response based on the intent that’s already there.
You’re capitalising on what people already want if they’re buying from you.
What are responses to those ads? Guys that is behaviour that’s already been
taught. If I’m looking to buy something, it’s because I’ve already researched and
I know what I want. How am I, how do I know I’m gonna respond to your ad?
What’s gonna make me respond to your ad? Value I already have.
Okay well, what’s building value? It’s helping people go deeper and deeper into their irrational desires and seek a product out to make their life better because of those
things. And then what’s a call to action versus a buying decision? All of our
advertisements have a call to action right? If it’s a landing page, if it’s a
Facebook ad, whatever it is, it’s a call to action. Well what’s the difference between a call to action and a buying decision? The buying decision is the
process people go through to think about what product is best for them. A call to
action is an ask for a response. I want my response to be a reflex. How do we
train that into people? Different kind of questions to think about.
We’re gonna teach responses via content marketing. Content is what helps people
form an opinion about a brand or an idea or what product to seek out as a
solution to their problems before they even offered a product. I
want to control that touch point. And think about it with content
you’re giving people a reason to come to your stores without talking about a deal,
without talking about price, and the more frequently you touch people, the more
often they’ll buy from you, and for a lot less okay. The other thing is, when they
become familiar with you and familiar with your content, people can’t easily
distinguish familiarity from truth. If they see something over and over and
over again, they’re gonna think there’s some truth to it and that makes them
comfortable. If you’re feeding them that content and then all of a sudden
you feed them an offer, what do you think they’re more likely to buy from and
believe? You. Most media buyers with the different campaign structures and
different strategies and all that kind of thing, it’s like building a better mousetrap. When you run content, you’re not building a better mousetrap. You’re teaching mice to like the cheese. If we want to run content, we have to
believe some things about people. And there’s some ugly truths about people
that are true all the way around. Number one, honesty is completely manipulative.
Anytime you have ever been completely honest with somebody, it is only because
you want them to feel a certain way about you. You’re using it as a tool to
engineer how they feel about you. In other words, honesty is completely manipulative. Next, if you make an offer to people, that’s all you do,
and you give people an offer, you’re giving them something to resist. If I
pitch something out, you say, I don’t want that right now. You gave them something to resist. People can’t resist what they can’t detect. And number three, people sometimes believe what you tell them but they never doubt what they themselves conclude. To expand a little
bit, what that means is, if I feed you content before you’re ready to buy a product, I’ve made it your idea to come to me. And whatever facts you decide are true
in your own research, well no matter what I throw at you, if it’s contrary to your
opinion you’re not going to believe me. And if we know that, we can take
advantage of people’s cognitive biases and their psychology with content and make it their idea to come to us to buy over and over and over again. Number one, feedback loops. Social listening, something that’s not often
talked about. If you want your offers more effective, you have to get in
people’s heads. If you can find out what people really value, realistically what you found out is what people want is their mechanism of control. Whatever we value controls us. If it’s an
endless pursuit of money, well those activities control us, they
control our behaviour. And the more we know about an audience, the less we have
to pay to get them into our funnel because we can match the message with
their intent. When you want to know what’s going on in your buyers heads or a potential audiences heads, if you’re getting into a new niche for the new
offer, there are three magic questions you have to figure out. Number 1, where
do they hang out online, because the people that hang out on Pinterest are
very different than the people that hang out on Facebook, and they’re very
different than the people that hang out on YouTube. Number 2, and this is a big one. Where are the enthusiasts within niche
hobby? If you sell a product, whether it’s your own product, or it’s an affiliate
product, or what have you, where are the enthusiasts?
Guys, the enthusiasts are the people that are sharing about a pursuit within that
lifestyle. They’re buying things to further their passion in that lifestyle
and that means they’re talking about things that you can use as content to
feed that audience and make them come to you, so you can make offers to them.
Pretty straightforward. Last thing is what activity do they do as an enthusiast? Because that’s the thing that you need
to focus on, because whatever activity they’re doing, if you make content about
that, and you get them to continually come to you every day, maybe not even
every day but regularly, what have you really done? You’ve engineered a
behavioural addiction to where they’re gonna come to you more frequently, and if
they come to your site more frequently, they have more of an opportunity to give
you money more frequently, and you’ve built a relationship with them. What are Facebook groups? I use Facebook groups all the time. If you’re not using a Facebook group to capture enthusiasts, you’re missing the boat. Guys, Facebook groups are focus groups. You don’t even have to own one. You can go into your
niche, find a Facebook group, read people’s conversations about what they
want, what they like, what they don’t like, what they’re enthusiastic about, and then
why can’t we use those subjects as part of our offers or as part of our content
to get them to come to us? Okay, Instagram. What’s Instagram for? How is Instagram
different than Facebook? Guys, people that use Facebook want to talk to people.
People that use Instagram want to escape for a second. That’s why we scroll, we
double tap, we scroll, we double tap. It’s a lot different than typing out a
response in Facebook. What’s Instagram for? Instagram is very visual. Can I use the images on my Instagram page relative to the niche that I’m selling to help
them envision a better them? Whoah. Everybody knows who Superman
is right, the comic-book hero? Well let me tell you something,
nobody cares about blue pajamas and a red cape if we don’t understand the
image of Superman. What does that mean for your offers and your sales? That means, can you use images to get people to visualise a better them.
Help give them that vision so they have to buy your product to actualise that?
You bet we can. In other words, we’re gonna make them
sick so that they’ll buy the medicine. You’re here for a reason. You’re here to
learn how to market better, get better offers right? Why? Because something about something you’ve seen somewhere, a better life that you’re envisioning, you think this is a path forward, so you bought a ticket. No one is immune to it. Why aren’t you doing that with your offers? It’s pretty straightforward. Now, let’s talk about middle of the funnel. If we can get
people past the cold targeting phase and we get them actually onto our page and
engaged on Facebook or Instagram or on our blog or store or whatever right,
before we give them an offer, well now we have more money to spend on people that
are actually engaged. I want my money just as far as me giving people offers to go to people that have the highest intent. Makes sense if you’ve all run any kind of retargeting traffic, that’s where the money is. How do we spend more money there? Well, if I run a Facebook page guess what? If I run Instagram page guess what? Even with those two channels, what we can do, next slide, there we go. This is a simple slide I made, I have it.
You can do it too. I made a list of every single custom audience based on engagement that you can have on Facebook or Instagram. And then I jotted it out, 1-day, 3-day, 7-day, based on the time windows you can make custom audiences with. There are over 700 custom audiences that you can make
before lookalikes that are already engaged with your page. If you’re not working that audience, there’s a lot of money you’re leaving on the table. Now, let’s talk about finding the right content to feed people. If we can run content, what do I put in front of people? Well, if your product is the solution to
something, what questions are they asking to become aware of the solution? That’s
where you start making content. If I’m selling a natural sleep aid supplement
as an example, why wouldn’t I make content about best
sleep tips, or best sleep position, or an evening meditation routine.
I’m getting them to my site without being product heavy because when they
read my content, now I can retarget them with offers, because I’ve also planted in
their mind that maybe my sleep aid is the right solution to their problem.
That’s where you find content. Here’s a site for you if you’re not aware. There’s a site called answerthepublic.com. You can put in your keyword or keywords relevant
to your product and it will spit out Google searches that people are asking
relative to your products. So the example with a sleep aid, just put it in there, it’s a
free tool. There are over 90 different Google searches people are asking
relative to sleep aid. Why aren’t I making content relative to every single
one of those searches? Because if people are searching,
why aren’t they searching and coming to me? That’s pretty straightforward. Additionally, you should check out Feedly. Feedly is awesome. Feedly is a blog aggregator.
I can put in any subject I want, if I’m selling skincare products, I
can find stuff in the beauty niche. All kind of different blog publications, you
know different online publications from news sites, and I can build a board and
everyday it brings me content relevant to my niche. If I have a Facebook group
even if I’m not making my own content I can reshare that content, put a couple of
ideas out there, I can put a snippet link on it and track what content has the
most engagement. What does that do? That means based on the engagement, I know which creatives and copy and format to run to people as ads. Pretty strong right there.
I’m not having to generate my own stuff. Alright now, why is content
important? Why is all this even matter? Well you have to realise people have a
desperate need for mental engagement. How many times have you been to a blog or
product page or you know seeing something, and it’s too hard to
understand, what do you do? You click back, but if you have something that’s
mentally engaging, if it’s giving information relative to the questions
you’re asking or your audience is asking before they want to buy a product or
doing your research, well if you can continually feed that mental engagement,
who are they coming to for the information? They’re coming to you. And
that means when you’re ready to make an offer, who are they gonna believe for the
offer? They’re gonna come to you. You built a relationship but you’ve made
them come to you without having to go to them all the time. You’re not having to
hunt people everyday, you make them hunt you. You made yourself the target. Alright, you use your content to have people lock on to your brand. Pretty straightforward. Now here’s something crazy for you.
I can take 15 content ideas, 15 topics in any niche, I can put it in 3,000 places from 15 articles. Now get ready, I’m gonna do the math for you. I can take 15 topics with, 15 different talking points per topic. I can go my blog, I can go LinkedIn, I can
go guest post, I can go medium.com. I’m 4 different places, 15 articles, that’s
already 60 placements. I can take each one of those talking points in the
articles themselves and they give become Facebook posts, they can become Twitter
posts. I can take each one of them put a pretty picture behind them with a
caption and hashtags, now I’m on Instagram. I can repurpose it, now I’m on Pinterest. That’s real heavy. Why can’t I take each one of those blog articles with 15 talking points each, I make a YouTube
video, long-form, short form, an expansion of each individual topic.
I can take 15 topics that I’ve written about as a blog article, and I can make over 1,700 different videos. Realistically it’s actually 285 videos but then I put it on
YouTube, I put on Instagram as a short video, I put on Instagram TV. You see where I’m going with this? Why is that important to be multi-channel? Because
your audience that consumes content on Facebook is very different than the
people that consume content on Instagram. It’s very different than the people that
consume content on YouTube. What am I really doing? Well if I run through that
process every 60 days, at the end of the year — Oopsie. I have 20,000 lines in the water, but more importantly, I’ve tested and have the metrics for 20,000 different creatives and bits of copy across
multiple channels. And so the ones that have the most
engagement, what do you think I run as ads? I let people’s behaviour tell me what
they want because the message resonates with them the most. How do we get started
with that? Go to a couple of the places that I mentioned, make a war chest of
ideas, and then as we deploy them every day, now I have that mental engagement
with my audience. I’m building behavioural addiction. I’m getting them to come back
to me over and over and over and over again. Yeah absolutely.
How the hell do you manage all this? How are you everywhere at once? Use a social dashboard. I use eClincher. You can use Sprout Social. You can use HootSuite. It’s a publisher. It allows me to take a message, publish it across multiple places,
monitor all those feeds at once, and then every comment from every one of my
social feeds, be it a Facebook group that I admin, one of my Facebook pages, one of
the YouTube channels, all those comments come to one inbox.
Now all of my content creative that’s that’s out there, I don’t have to chase a
million different windows trying to find who I’m responding to. I make them all
come to me. Pretty easy. Remember how I said that you don’t chase tigers, you
make tigers chase you? I wasn’t kidding. Alright now, how do we take deep-
pocketed buyers out of play? How do we beat up the bullies? How is it that us as
average media buyers can take that strength off the table? We have to
spend less money on customer acquisition and attention capture, and more money on
our warm audiences. Give them a reason to come to you with content, once they’re on
the site, you can retarget them. It’s pretty straightforward. You can use
contests. This is a contest platform called Rafflecopter. Use it on your
Shopify store. It’s pretty easy. If you give people bait, they’ll come to you. So
aside from running content on my store, run a weekly giveaway. That’s relevant
to your niche, pretty easy. Now, why would you run a weekly contest? Well, as the
marketer you have two things that you have to always think about that are your
top priorities. Number one, we always have to get new
people into the funnel, and that’s the name of the game. The more we can get
people into our funnel, the less money we spend for it, the more money we keep. We
all know that. Number two, we have to get existing people back onto our site. It’s
not just about getting new customers onto our site, how do I get my existing
customers that are on my Facebook page or my Instagram channel or in my email
list or that have purchased from me, onto my site over and over and over again.
Because the reason that I’m here is because I’ve used this for multiple
years now. My customer engagement rate or my customer retention rate rather, is
over 80%, which means 8 out of 10 people. Once I touch them, I keep touching them
and they keep coming back. That’s much easier than always having to
buy new traffic. Alright like I mentioned before, a weekly contest gives
them a reason to come to your site without you giving a deal or a discount.
Now we haven’t given up the power of price. Pretty clever, pretty clever. Again
like I said, we want to spend less money on cold traffic more money on
retargeting. Remember that whole behavioural conditioning thing I talked about? If I
feed you content that takes you further into your hobby, it helps you further
pursue your passion, and you’re gonna come and find me more often. What have I
done? I’ve given you a way to further that bet that passion that allows
you to be more significant to the people in your peer group. Gives you something
to talk about. People need that. Think about it. What are the couple things that
people will pay for no matter what? Not being isolated and being significant.
That’s a lot of ugly truth right there about people. People hate being isolated,
that’s why Facebook created the groups. That’s why earlier this year, they
move the newsfeed to be more group- focused. You guys see that? Everything is
about groups now. Why? Because that’s how people are using a platform.
I want to be able — if I’m a cooking enthusiast, I want to be able to
talk to other people and share recipes and get those likes. Why? Because it
allows me to be significant to have something to talk about. If an offer
comes through that group, what offer do you think they’re buying?
The same as all the other people. In other words, like when you were younger,
if you want the dessert you have to eat the veggies. Remember how your parents
did that to you? If you want to be significant, if you want to be able to
say, look what I have going on, you got to come to the site first. Sure. Think about
what I mentioned earlier with Instagram. If you want to be a better whatever it
is you want to be, if you want to live a better life, you have to buy the product to get there. You have to eat the veggies to get the dessert.
And if I know what you’re really after, I can find a way to get you to seek it out
from me. Now, does this really work? Yeah it works.
For a long long time, I haven’t paid much at all to get people in the door.
Weekly contests, how about over 500 emails a week, and over 250 on-site
comments building social proof on the store, my emails are about $0.29 a
shot week over week. Are you getting traffic like that? You’re getting cold
traffic where they’re gonna give you their email and come to your store, $0.29 without thinking about it. New people. Pretty strong right there. Leaves
a lot more money for retargeting your warm audiences. There you go. Now, why is all this important? What does it capitalise on? If I feed you content, if I
give you a place to be included, if I give you topics and ideas to further
your passion, when I make you an offer, who’s built a relationship? Who’s built
trust? Who’s helped shaped your opinion? You’re gonna want to reciprocate, so by
giving content over and over and over again, when you give them an offer, people
jump right on it. I’ve been building a group for a few
months. There’s a recent case study for you. No advertising. I really put the
gas on at about 6 months ago. About 10,000 people in this group. I recently
launched a product to them, we cracked $50,000 in profit in 4 hours
just because I’ve been continually feeding them. That group has so much
engagement, that Facebook North America reached out to me and said, how do you
keep people moving this much? Content. That’s how it is. And think about it. If
you’re running content to people, and you’re helping shape their opinion, and
you’re feeding their addictions, and you’re feeding their need to be
significant, and having information to take their passion further, are you
really a marketer or you just connecting offers to audiences like we
all think about? No. You’re their favourite drug dealer. They’re gonna come to you over
and over and over again. And you’ve just happened to make their
behaviour work against them. They show their intent. They sort themselves out.
They come over and over and over again. I am not concerned with people buying the
first time. I want people to camp out and refer people and buy over and over and
over and over and over again. So again, my friends, don’t be somebody who’s just
building a better mousetrap. Teach your mice to like your cheese. Thank you.
Alright alright. Thank you, Steven. Awesome presentation. You guys can stick around
for questions because we have plenty of time. Happy to answer questions
We could take questions right now if you guys have any. Raise your hands. We have
the mic right here. First of all, very good presentation.
Congratulations. I found very interesting that you say, when you say to be honest,
that you are kind of using it to manipulate what you are trying to convey.
Could you build a bit more upon these? Because normally when people say to be
honest, they really try to be honest. I’m not talking about lying to anybody.
What I’m saying is, if you’re genuine to people, realistically without trying to intentionally steer anybody anywhere, when you get in trouble with your wife, and she says what happened, and you say
this is exactly what happened. And you’re not trying to smooth it over and leave
out part of the story. What are you really trying to do? You’re trying to
shape how she responds to your message. That’s all I meant by that.
I’m saying honesty isn’t empty. I’m not saying it’s completely transparent.
We don’t realise it. When we ask somebody a question, is that tell me
the truth. Okay, I’m gonna tell you the whole truth. I’m
gonna be completely open as possible, okay sure. Why? Versus only giving you part of the story that I want to give you because I
want how you feel about me to end in a certain way. I’m using honesty to get me
there. I never am talking about lying or stretching the truth. If my product is no
good, no good. I have people that come to me and say, is this right for me? No, it’s
not. Go away. You don’t want this. Or if I you offer an info product and people
like, is this right for me? You’re not there yet. Don’t do it. What have I really
done? I’ve saved them time, I’ve saved them money, but how they also feel about
me is when I’m ready I know where I’m coming back to because they didn’t toss
me around. If I know that’s where I want them, be honest.
Does that make more sense? Yeah perfectly. There you go. Alright thanks. Anymore
questions guys? There you go. Thank you for the presentation. I think
what you shared was really powerful and I completely agree with you. My question
is, you mentioned on the slides that you could use 15 content pieces to create I
think it was over a 1,000? 3,000. Yeah.
Is there a specific method that you use or is some tools that use to do this.
Yes, knew I’d get that one. What I do is I’ll find 15 topic ideas, I don’t write and what
I’ll do is my format, I’ll take 15 ideas and I make 15 points about each idea.
Okay? If it’s let’s say I’m selling pet supplements right as an example, I
would say okay, 15 things you need to know about taking your big dog to the park, 15
things about preparing your home for winter with your dog, things like that.
Why make it a listicle? Because it’s easier for people to understand the
format but now, it’s easy to repurpose. What I’ll do is I’ll take that blog, I’ll
get my camera phone out, and I’ll hash out different videos, YouTube right there.
Or I can put them on Facebook or I can put them on LinkedIn or Instagram TV, if I
make it a vertical video right? And I can say, okay if I want to go over all 15
points, there’s a long term video, a long- form. Maybe I want to take the 15
different points individually and say, okay I’m going to expand a little bit on
the first point, three-minute video versus a 10-minute video. That’s a
separate video that I can use later on as more content. It’s a new way to get
people coming back in. Each of those talking points, 15 within
each article, why can’t each one of those have its own thought in my
Facebook group to get people to talk? Or on Instagram or on Pinterest right? Okay
great, and now very quickly, it becomes a big monster because you’re repurposing
it so many times across multiple platforms. If I take 15 articles and
there’s 15 pieces or 15 talking points per article, that’s 225 talking points.
That’s a lot. Does that make, do you see where I’m going with this? I use simple video, I use a blog, I use a program called Adobe Spark,
which is a program where you can take photos and put graphics on them and I
can make it any social media format I want. It’s already in the program. It’s
like $10 a month. Instagram post, hit a button, Pinterest post. Just like that. And
I use a social media dashboard where I can say, okay cool I can sit in front of it
and I have all my content ready to go, and I just go to the calendar, post this
one here, and that one there, and that one there, and it’s all set for the month. And
now all I have to do is respond to comments, and then I’ve set up my website
where I have UTM tags, time on-site, scroll depth, number of visits, that kind
of thing, so that my retargeting ads are automated to run to the people that have
the most intent. Make more sense? Yes. Yes it does. There you go. Do you have a website where we can learn more about this? Sent them to Facebook.
The easiest way to get a hold of me because I have multiple avenues for that. The easiest
way to go hold of me is to look up Steven Black on Facebook.
And I’m dressed just like this. When you see the Steven Black and I’m dressed like this, that’s me. Send me a message if you want more. Just be like, I saw you at AWA, and we’ll talk all about it. That’s the easiest way to get a hold of
me versus all the websites and emails all that kind of crap. I promise you
that’s the easiest way, okay? Cool. Thanks so much. More questions?
Yeah we have more time for questions. Thank you Steven for the talk. Can
you give me some examples, some contests you run that are that are better than
others? Right. One of the things you can do, if you know who your
enthusiasts are, like say you’re selling knee braces specifically for
people that are like ultra marathoners or trail runners, simple ecommerce
product. I would give them prizes as bait, that are relevant to that niche.
It might be a gift certificate to get a new pair of shoes. I might reach
out to their like their favourite shoe company like Brooks running shoes and
say, hey I wanna run a contest, can I get a certificate so they can
order a pair of shoes through your site? $200 pair of shoes right. If I know, I
think of three things like I mentioned, if I know where they hang out that’s
number one. If I know what activities they’re doing as enthusiasts, I know what
other products they may want to buy. I can use that as prizes. Now if you can’t
think of that, some of the generics still work, like $100 Amazon gift
card right? Now, I taught this to a guy who sells doll clothing, little clothing
for dressing up different dolls like Barbie dolls, American girl dolls,
it’s cult following kind of thing. You know what he does? He actually doesn’t
even sell the clothing itself. He sells cut out patterns, downloads, but you know
he does? He gets samples made of the products, the actual clothes themselves,
has his photographer do it for the product photos, and then gives away the
actual clothes as a sample. He’s cranking like 10,000
engagements a week through his store, so think about it. If you wrote a blog
article with a little bit of content but a weekly contest, and you can onboard
people and get your list to refer to new people, and you’re getting 600-800
new emails every week, and you’re getting hundreds of comments on your
blog article on your site because that’s a new way to get entries, I’m building
social proof on my pages. It looks like that’s where everybody wants to be and
where do you want to buy from? The places where everybody else buys from because
they’ve already done the homework for you to vet the vendor. If I know
that’s how people think, put it right in front of them.
Does that make more sense? Thanks cool. We got more questions? Because we still
have time. If your brain is doing like this, and you’re like, I need a
second, I’ll be available after the talk. We have one more. So I do affiliate marketing, how do I use
middle of the funnel with affiliate marketing when I’m actually pushing all
my clients somewhere else? If you’re running just affiliate offers, I know
like okay, I’m used to running my ads to the affiliate offer page, make a simple
lander. You can use a platform like Viper. Make a simple lander or make a WordPress
site, where your content has an offer for the product with your affiliate link at
the end. And that way, when people come to your page, now you can run a middle of
the funnel audiences, or whatever your offer is, whatever it’s relevant to like
a lifestyle, make a Facebook page dedicated to the enthusiast of that
lifestyle, because that’s where they’re gonna congregate naturally. The offers
that you’re making within the page and within the group happen to be your
affiliate offers, but guess what that also does? Instead of just running an ad
for an offer, now you can talk to them, now you can keep them more engaged. You can reshape how you’re offering your whatever it is to them based
on their feedback. You don’t get that running straight ads to affiliate offers.
I want that feedback. I want them to tell me what’s gonna be more effective for
them. Facebook groups are very free. Why wouldn’t you continually run content for
the enthusiasts on something like that? Does that make sense?
It does, thank you. There you go. Alright I think that’s it for today. Well
okay. let’s give it up for Stephen Black. Thank you so much. Great job.

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