Watch time is the most important metric on
YouTube today. So if you’re a small creator and you’re trying to get to 4,000 hours of
watch time or if you’re just trying to build more authority in the algorithm, you need
to know these seven tips for creating a binge-able YouTube channel and increasing your watch
time like crazy as well as your channel growth. Give this video a like. You know what to do
with that like button, thumbs up and we’ll get started.
Tip number one is find key themes on your channel. So if you look at my channel, you’ll
notice that there’s some very key themes that seem to do really, really well. And there’s
also ones that don’t seem to perform that well at all. So how do you actually back this
with data and know what’s really working on your channel and where you can double down
to create more content like that and increase your authority and the algorithm even further
and create more watch time? Well, I’m going to dive into that in just a second. If I do
a video on Instagram, if you have a keyword you’re already dominating, which for me Instagram
seems to have been that for the last awhile. And also, of course, YouTube and YouTube marketing
and YouTube strategy and all those kind of things. I’ve always done really well with
those topics. So I know that I’m already weighted heavily in the algorithm for those topics.
So really quick thing you can do on your own channel is see which videos will perform best
for you. And you simply just need to figure out your most popular videos and go into your
analytics, which I just did a whole video last week on your YouTube analytics and the
metrics you need to be paying attention to. So we’ll link to that below and you can go
check it out. You can do that on your own channel and figure out where you can actually
double down. So this is really quickly how you find those key themes.
Quick little tutorial on how to do this. So, you want to go into your analytics on your
channel. How you get there is click on your avatar on the top right and it should say
YouTube Studio Beta. I’m already in here. So, I’m going to click on Analytics on the
left-hand side in YouTube Studio Beta. You’re going to scroll down to where it says Top
videos and you’re going to go click on See More. And what this is going to do is it’s
going to help you identify the key themes on your channel of videos and content that
performs super well for you so you can group it as well as capitalize on it. And so, you
can figure out which videos have the most watch time, the most views, etc.
Because if people are attracted to your channel because of this content, they’re going to
be attracted to similar content in the future. So, these videos are getting the most watch
time and you can tell on the right-hand side here, these are the videos and the key themes
on your channel that are driving the most watch time and the most time on the platform
for your viewers, which is going to give you more authority in the algorithm.
And when you capitalize on one piece of content, that gives you a lot of authority in the algorithm
because you’re getting watch time, you’re getting subscribers, you’re getting engagement,
you’re getting a high CTR. That means that if you make more content like it in the future,
it’s going to benefit your channel. So I can see that Instagram is a really hot topic on
my channel. It all stemmed from this video kind of blowing up and going viral. And so
I was like, “Okay, well, this video has accumulated the most watch time recently on my channel,
so I should make more videos in Instagram.” Which is why you’ve seen more videos on Instagram.
Also, I know that YouTube is obviously a key theme but again, Instagram, Instagram. So
Instagram videos are racking up the three out of the four top-performing videos on my
channel when it comes to watch time. So I’m making more and more videos on it because
I know that it’s only going to contribute to more watch time, which is only going to
give me more authority inside the algorithm on YouTube.
But you can see content creation strategy, YouTube topic, personal branding, and then
there’s another content creation strategy video down here. So again, my key themes are
pretty simple. It’s personal branding, content creation, YouTube video, and YouTube topics
and marketing as well as Instagram. So, when I pay attention to those and I see which ones
are driving the most watch time, I double down on them, create more content like it.
Then you could add them to playlists, which only escalates your watch time and you can
continue to dominate in that category. Now here’s the thing, what do you do when
you actually have those key themes? It’s the three R’s. That’s what I like to refer to
it as. So once you have key themes in your channel and you can see what kind of content
works best, you want to double down, meaning you want to create more content just like
that. What I like to say is you want to create… Well, you want to recreate, related, or revolutionary.
That’s what the three R’s stand for. When I say recreate, I have a lot of videos
on how to get more views on YouTube but there’s always updates and things that I can add to
them. So, I’ll do an updated version of that video. That’s recreating.
Related means, let’s say I have a video on Instagram and I do on how to double my Instagram
growth. That really took off. So I thought, okay, well I need to make more Instagram topics.
I started looking at other topics related to that that I can create, i.e. Instagram
stories or how I post to Instagram. And what do you know? Those videos took off as well
because I had that weight inside of the algorithm. And the final piece of this is revolutionary.
So revolutionary means that you’re creating a brand new video on this topic. For me, you’ve
seen me do videos on YouTube analytics and how to create a YouTube channel and how to
get more views on YouTube, which all kind of talk about YouTube watch time. But this
video specifically is more of a revolutionary piece of content because it’s brand new. Also,
another video that’s a good example of that is how I post to Instagram. I knew that I
had weight in the Instagram category on YouTube and had built authority but I had never done
a video on that particular topic. And truthfully, I haven’t seen a lot of other people do video
on that particular topic either. So I went with the revolutionary route to create like-minded
content that I knew I could dominate with. Follow those three R’s to double down on content
that’s currently working on your channel to fast-track your growth and to increase your
channel watch time. Because people will go from one video to the next, to the next, to
the next, if they’re all under one category. And if you’re a new channel and you’re trying
to figure out how to do this and you don’t quite have all that data to look at, here’s
the thing to do. If you’re in a specific space or a specific niche, you want to focus on
breaking your niche or your category down into tactics and get super, super tactical.
So I wanted to show you a really good example of how to do this.
If you’re a new channel, this is a really great little trick and you find a niche that
you’re dominating in. I always say niche down, blow up because truthfully it’s the best way
to start releasing momentum. And one of our clients, Nate, who is known as CMA Coach on
YouTube, he is starting to really catapult his growth on his channel. But he’s in a really
small niche. He talks about how to pass the CMA exam. So we want to do, if that’s the
case and you know that you’re owning one specific area on YouTube in the algorithm, you just
want to double down there. So how do you do that? You just start breaking it into tactics.
So you can see Best Study Technique, CMA Study Material, CMA Exam Prep Course, How To Become
A CMA, What You Must Know About Becoming A Certified Management Accountant, Grading System,
and How To Pass The CMA Exam On Your First Try. He is going so micro with his content
but that’s exactly what you want to do when you know you want to own one niche. Because
the whole goal here is if someone is looking at anything to do with CMA, Nate’s going to
show up everywhere because he’s owning that category and he’s owning all these keywords
in all these different areas. That’s what you want to do, that’s how you fast-track
your authority and also build increase watch time on your channel. Because people are going
to go from one video to the next to the next to the next because they’re all related.
Tip number two is create series-based content. I like to refer to this as the spider web
strategy because it basically creates this web on the web of all of your content. And
it takes someone from one video to watching the next to watching the next. Ultimately,
they end up in a rabbit hole of watching your content, which exponentially increases your
watch time. So the spiderweb strategy basically means that you’re creating content that all
relates to one another or fits under the same category as I just mentioned. So here’s how
to do it. Putting your videos into groups and playlists
is an amazing way to build watch time on your channel. Because like I said, because all
of the content is related, people just start bingeing it. It becomes binge-able content
on YouTube. So you can see that I’ve created a playlist on my channel called Instagram
Growth Hacks. I know this is a key theme that I dominate in, so I have all of my Instagram
growth hacks and all my Instagram videos in this playlist.
The other little secret here is that you can also add in other videos that are high-performing
in this category from other channels. So I have all of mine in here because I obviously
want to keep people on my channel and I want them to binge-watch my content that’s related
to Instagram. But if I want to really mete out this playlist and beef out this playlist
and have people on the platform in general, which is another way to increase watch time,
is just keeping people on the platform, add really great videos on the same topic from
other channels. So we have Sheldon here, we have a bunch of
my other videos and we’re also going to add in some other ones from other people as we
go. Because I know that these videos are high-performing when it comes to Instagram tips. And again,
we’re just keeping people on the platform. So that’s another little secret. You can create
playlists, which is really, really important, of your grouped categories and your grouped
content. So you get people just bingeing your content. And the best thing to do here is
if you know that if you have a top-performing content category, for me, one of them is Instagram,
another one is YouTube, we have them as sections on my homepage. So as soon as someone lands
on my homepage, they’re going to see, “Oh wow, this is exactly what I’m looking for.
I’m going to watch this whole thing right now.” So again, just increasing your watch
time with every single touchpoint that your viewers have on your channel.
And the other really cool thing is that you actually can rank playlists. So instead of
just ranking an individual video, say someone’s looking up Instagram growth hacks for 2019,
there’s a bunch of individual videos that you can see here. But you can also see that
my whole playlist with all those videos is ranking. And that means that if someone clicks
on this over, let’s say an individual video, they’re going to stay on my channel for a
really long time and increase my channel watch time by a ton. So, all great reasons to set
up playlists, add them as sections on your channel, all leading to increased watch time.
Tip number three is add your links in the description. This is one of the easiest things
that you can do on YouTube to increase your watch time and create a binge-able channel.
This is how. This is probably one of the easiest tactics
to create binge-able content on your channel. It’s just simply giving people the links.
All you need to do is if you scroll down, you’ll see the links in the description that
drive to a bunch of other videos on my channel. So you can see that we have content creation
hacks, how I post to Instagram. Again, having these in here is keeping people on YouTube
and increasing the watch time on your channel. And the other thing is I also added all my
playlists as well because that again is going to get people bingeing my content.
Now, the other thing that you can do here, which is a really great little trick is you
can pin comments. And I always say pin the comment that is going to get the most engagement.
You always want to do that first. But once the video has been out for a little while,
a really cool thing to do here to create binge-able content on YouTube is pin a comment that includes
a link to a playlist that’s relevant to this video.
So this video is all about content creation facts. I talk a lot about YouTube content
creation in it. So you want to grow your YouTube channel at warp speed, check out these top
tips. I’m sending people to a full playlist that’s going to, again, keep people on my
channel, on the platform for a super long time, increasing my watch time.
The fourth tip is using cards. I’m going to show you exactly how to do this and also how
you can move cards to the perfect spot in your video where you know you have peak audience.
So most of that audience that is watching that video will go to the next video that
you want to send them to, creating that spiderweb effect and binge-able content on your YouTube
channel. For the card placement, this is something
that is really beneficial in creating binge-able content. Because you can actually see when
people are most engaged in your video and place your cards accordingly. So, basically
what you’re going to do… And I have a video also on how to create cards on YouTube that
you can check out. It’ll be in the description below. See what I did there. Spiderweb strategy.
Basically, you can go into your analytics and it will show you their attention, which
I talked about in a recent video when we dove into analytics and why they’re so important
and which ones you need to know in order to grow your channel faster. So if I go into
this video here in the analytics, you’re going to scroll down to Audience retention. And
you’re going to click here and it’s going to show us the retention graph. So, you basically
will scroll down and you’ll see, okay, where are people dropping off? When are people the
most engaged? And that’s where you should be putting at least one of your cards to drive
to another playlist or another video on your channel because you have a big audience on
that video at that time. So, you can move your cards once you have
this information, you can move your cards accordingly. So you can just move them forward
or backwards depending on when people are actually dropping off. This is a great way
to make sure that you actually have eyeballs on your cards. So you’re getting people to
click and watch another video, go to another playlist, and again, create that binge effect
by getting people to go from one video to the next and spider webbing your whole content
strategy. Tip number five is your call to action or
your CTA. You hear me talk about this a lot because you kind of want to alternate where
you’re sending people. Because on YouTube, it is really important that you keep people
on the platform. That’s what the platform is built for. So of course, they want you
sending people from one video to the next. But if you also have a business and you also
want to build your own audience, which I am a huge advocate for and it’s how I built my
business and how the Sunny system works, we send people from YouTube to our email list,
to other social platforms, to our conversion sites, wherever it might be.
Basically, the strategy is to alternate. So if you can send people to a video, send people
to a video. But then in the next video that you create, send people to a freebie, a guide,
an ebook, a webinar, to your email list, to your e-store, wherever you can send them to
so that you’re also getting people to become a customer of yours and a lifelong community
member and not just of your own subscriber on YouTube. It means you’re diversifying your
platforms, you’re building your own audience and you’re getting the benefit of having an
audience off of YouTube as well as having increased watch time on the platform.
Another thing you can try to do is have two calls to action. So you can say in the middle
of the video, “Oh, I’m talking about watch time, so you better go watch my YouTube analytics
video, which I just shot recently. Check that out in the description below”, sending people
to another video. Then at the end of the video, I’ll give you a different call to action.
Tip number six is evergreen content. And what I mean by this is it’s so much more beneficial
to create evergreen content, meaning you’re creating content that can work for you for
years to come. So, this video is not timely. It’s not based on a trend, it’s not based
on a topic that’s going to fade or go away. It’s based on a topic that is going to be
searched for a very long time and people are going to need to know for a very long time.
But if you’re just relying on trends and viral videos, you’re not going to increase your
channel watch time super quickly. So, what you want to do is focus on evergreen content,
content that is going to be searched for years to come, i. e. I have a video on how to get
more views on YouTube. It’s still currently ranking. It has almost a million views on
it and it’s racking up views every single day but it’s four years old.
So you ideally want to create content that’s going to live on forever and need to be watched
forever so that you’re constantly creating increased watch time on your channel without
having to do more work or even create necessarily more content. There is a sneaky end screen
tip coming up shortly. That’s the final part of this process to increasing your watch time
on your channel. But before we get there, if you enjoyed this video and it was helpful
for you, make sure you hit that thumbs up and also make sure that you subscribe for
new videos every single Tuesday and Friday. Also, you know what to do by this point. Give
this a screenshot right now. I always do the same pose and share it out
on Instagram or Instagram Stories. Tag me and let me know what your biggest takeaway
was from this video. And also big thank you to our comment of the week. Thank you so much
for being here and thank you so much for taking the time to comment. I read them all and you
seriously helped me in creating some awesome content on my YouTube channel because I know
exactly what you’re looking for because you tell me, so thank you and keep them coming.
All right, last tip here. Make sure that when you do your end screens on your videos, you
keep talking because the moment that the end screen pops up, people know that it’s over.
The video is over. So what I like to do is what I’m doing right now, which is I continue
talking and providing value as the end screen pops up. I have 20 seconds to get through
it before the video wraps up and then we’re good to go. So, I’m going to show you how
to create end screens in the next video. I’ll see you then.