4
Sep

How to detect a Google search algorithm change in 2019 (Google algorithm updates)| #ChiaExplains


Updates to the Google search algorithm can
cause our rankings rise and fall but how do we know when an update is happening in the
first place? And what can we do about it? Details inside the vid! Hey it’s Chia from Brand24 and today I want
to talk about the Google search algorithm. Google is notoriously low key when it comes
to their search algorithm. Most of their broader algorithm updates are
spotted by members of the SEO community before they’re confirmed by Google. And with limited documentation available,
it’s really hard to be 100% certain of what each update is targeting, and whether it’s going to
impact our search rankings positively or negatively… which is why we need to keep an eye on our
web traffic on a regular basis, so we’re able to detect indicators that a Google algorithm
change is coming! But before we continue, there are just a few things
to keep in mind about the Google search algorithm: When we say that Google is low key about their
search algorithm, we mean that they don’t really announce ANY algorithm updates at all. Sometimes they’ll confirm it, but that’s
usually reserved for bigger core updates and often done through their Twitter handle @SearchLiaison. So Google’s aversion to informing the general
public about their algorithmic updates might be related, in small part, to the fact that
they update their algorithm so frequently. They actually do it every single day, and sometimes multiple
times a day, and the regular changes that they implement can be so minute that we don’t
even notice them. On the other hand, when they make bigger and
more extensive updates to their algorithm, it’s usually not something that can be observed
in a day. It’s a process that can take weeks, so you
really need to be tracking your search rankings on a regular basis to be able to notice something out
of the ordinary… and if you DO see something unusual, like 19 different search results
instead of the standard 10 for Page One… then you know that Google’s up to something. So, there are a few different ways you can
detect an upcoming update to the Google search algorithm. And it all starts with keeping a close eye
on your web traffic and your search rankings, which is hopefully something that you’re already
doing. To better understand the way that Google’s
algorithm works, try observing your search rankings from different sides: search for
your keywords on Chrome as well as other browsers, using both regular and private mode. You’ll probably see that you rank differently
for the same keywords on different browsers and in different modes, which is confusing
but also not that surprising. The main thing to understand here is that
Google prioritizes personalization, so even if you’re searching in private mode, Google
will use cookies and other types of identification data to show you the most personalized results
that are relevant to your search. This means that it’s hard to track unbiased
results, which can be a little frustrating. One way to bypass this is by using tools like
SEMrush – it has a feature that lets you look at your keyword rankings as if you were searching
from a different location, which is really helpful if you’re a digital marketing agency
serving clients that are out-of-state or from different countries. Now, whether you’re observing things manually
or utilizing tools, what you’re looking for is fluctuations in your web traffic and
search rankings. A noticeable increase or decrease in your
web traffic can have several causes – it might be from direct traffic (there’s a video that
talks about direct traffic and how to identify where it’s coming from) but it could also
easily be the result of a recent update to the Google search algorithm. At this point, you want to see if there have
been any fluctuations in the search rankings for your keywords. There are a number of tools that can help
you track this: Moz has their MozCast, Accuranker has their Google Grump rating, while
SEMrush has their SERP volatility sensor. If you see large fluctuations in your search
rankings, there’s a good chance that Google’s search algorithm is getting a big update. Keep in mind that these tend to go on for
a while, sometimes weeks – and during this time, your rankings can rise, fall, and then
go right back to where they were to begin with… so you don’t need to panic at the
first sign of an update. In the meantime, however, one way to stay
proactive during a big algorithm update is by making sure that your website measures
up to Google’s E-A-T guidelines, which is a fundamental part of their algorithm. Google rewards websites that show Expertise,
Authoritativeness, and Trustworthiness with higher search rankings, so it’s important
to ensure that your content demonstrates knowledge and Expertise, since this helps your site
build Authority, especially if you have plenty of MENTIONS and quality backlinks to show
that you’re a Trustworthy source. You can read more about Google’s E-A-T guidelines
inside their Search Quality Evaluator Guidelines (I’m putting a link to it below, in the
description for the video). It’s a little long, but it will give you
some much-needed insight into Google’s search algorithm and what it’s trying to achieve. I also recommend following Google @SearchLiaison
on Twitter. Even though they don’t announce algorithm
updates directly, they ARE in the habit of sharing content that’s related to upcoming
updates, like when they put out this article “Ways to Succeed in Google News”, which
was followed shortly by an algorithm update targeting news sites. Looking at the latest tweets from @SearchLiaison
today, it looks like their most recent update, the March 2019 Core Update, is focused on
search relevance, as opposed to content quality. And that’s it for this week — next time,
I’ll be sharing a few best practices that you can apply to make sure that your Google search
rankings are ready for any algorithm update. If you have any questions or something to
add, just let me know in the Comments section below. And if you found this video helpful, feel
free to Like, Share and Subscribe to our YouTube channel where I will be explaining how to
do even more in social media + digital marketing each week. Thanks so much for watching — I hope you
learned something new, and I’ll see you next time. Bye!

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