What is Google’s Algorithm – Revealed from an SEO Expert

Everybody Alec Shekhar here, today I’m going
to talk about S.E.O. This is the first video in the video tutorial series, now you’re going
to want to watch all the way through this video because at the end of this video I’m
going to give you some information that is just going to floor you. Because I’m going
to tell you exactly what Google is looking for, and what their formula entails, so stick
around. Now this talk is really about how to get found on Google and to capture more
leads, so first I want to define what search engine optimization is. It’s the process of affecting the visibility
of a website or web page in the organic or unpaid search results of Google, Yahoo, Bing
and the other search engines. So let me show you what that is, when you first do a search
on Google for example, in this case, I did a search on auto repair shops in Dover Delaware,
what you going to see is a paid something like this. These results here in red, are
ads; these are not organic results, in other words, these are merchants that are paying
to be here. These merchants that are at the top or paying more than these merchants that
are on the side. This portion in green is the key; this is
the organic search results. This is where most of the people click on the website to
see what it is, and typically this will have ten results. In this particular case, there
are some results here which are from Google Places; these results are more and more common
from Google depending on what your search term is. Typically it’s for services I’m going
to talk more about that later on in other videos, now I want to show you some statistics
and why it’s so important to be on the first page and a particular position of the first
page. This is a chart from Chitika, which is an ad platform similar to Google AdWords,
now what you’ll notice here is page one gets about 91.5% of the traffic. Page two gets
about 5%, and all the other pages take the bits and scraps that are left over. So, do you see why it’s important to be on
the first page? If you’re not on the first page you’re missing 90% of the traffic that’s
where almost everybody goes. So it’s very important to be on the first page, now there
is a second factor that’s also important, and that is the placement on that page. So
this is another chart by Chitika and it shows you the importance of being in first place,
second place, third place etc. So if your website is ranked first on the first page
of Google, it’s in the first position you’re going to get roughly 32% of all the traffic,
that’s going to that page. If you’re in the number two position will get about 17%, number
three about 12% and so on. So you start to see that the traffic goes down drastically
after the sixth or seventh position, and then when you get to the second position, oh excuse
me, the second page which is the eleventh position beyond, it becomes really low. So this is where you want to be, any search
engine optimization company that’s doing work for you need to be trying to get you in the
first through the fifth positions if possible. Now, why should you do S E O? First with organic
search results, all that traffic, and all the leads, and all the sales that you’re going
to get is absolutely free. Once you’re ranked you don’t have to spend any additional dollars
to get this traffic, you don’t have to put ads, you don’t have to do email campaigns,
you don’t have to go out and network. In other words that traffic is free, it’s passive,
it’s a fantastic traffic and it ought to be part of your overall online marketing campaign. S.E.O.should be an integral part of that,
along with your content or email lists and all the other things that you do to market
yourself. Now I want to talk a little bit about how search engines work, by talking
about this it’ll give you the perspective on why it is that we do what we do, and what
you need to do to get your website ranked. Now the way search engines work is, search
engines are essentially a computer program, it’s a computer program that searches the
web for sites based on the keyword that you are using. So whatever keyword that you’ve
entered Google is going to go out and it’s going to search the entire web for sites based
on that particular keyword, and it will return a list of sites that it deems most relevant
to that keyword. So how does this work? Well, their mission
is really to get you the best most relevant results that are as precise as possible regarding
what they think you are looking for. And the reason they want to do that is so that you
keep coming back to that, so you bring them all your business and they want you to click
on their ads because that’s essentially how they make money. Whenever you click on the
ads in Google, that’s how they make most of their money, same thing with Bing and Yahoo,
they want you to keep coming back because you got great results and you got exactly
what you’re looking for. 5:26: Early search engines didn’t quite work
this way, there were little more than listings of favorite websites or directories of websites.
If you had a new website, you would enter your information in the search engines, and
you the visitor would determine what category your website fell under. Or you would submit
your website and a human being would; would determine what category or what list your
website should belong to. That’s certainly not the way search engines work today, and
it, this all changed back in 1996 when two guys working on their Ph.D. at Stanford had
an insight. What these two guys saw, is that when they
were working on their Ph.D. thesis and when they were looking at other research papers
at the end of the research paper there was a bibliography. Now, this bibliography has
citations and references that support the information that they are presenting in their
own paper. And the way it works in that world is that the more papers that refer back to
a particular citation, so for example if there’s a bunch of other papers that are referring
back to a particular citation in this case George Bibi. Then George Bibi’s paper becomes
very authoritative because a lot of different people are referring back to it meaning that
this paper has some important information. It must have something very authoritative
and important to say, so these guys thought well why not use the same concept for websites. So, for example, why not rank the authority
or importance of a website based on the number of citations that; that website has on other
websites. And this concept became known as Page Rank and the two guys who invented this
concept are guys by the name of Sergey Brin and Larry Page and as you might have guessed,
these are the founders of Google. So now you kind of know the rest of the story, that’s
where the concept of Page Rank came from, and that’s how even today a large part of
Google’s algorithm is based on this concept. Let me give you an example of how Google works,
if the entire universe of websites consisted of these eleven websites, this is how they
would look to Google. The larger the circle, the more important; the higher their ranking
and the higher the page rank is. The smaller the circle, the lower their page rank is,
and this number represents the overall page rank, so let’s look at this, for example,
B is the highest ranked website here. Now, why is that? That’s because all these websites,
almost every website on in our small universe here is pointing to it, you take a look at
C, you notice with C that there’s only one website referring to it and this website is
referring back. Now the reason this is still considered a high page rank site is because
this particular website has very high page rank, and it’s referring to it. So the way
the Page Rank works is, it not only looks at the number of different websites that referring
back to your website. But it also looks at the authority or how authoritative those websites
are, that are referring back to you. And that, in a nutshell, is kind of like how Google
Page Rank works, now why do I keep talking about Google? Because I want you to understand what a big
footprint Google has, this tells you a little bit about the current search engine traffic.
So about two-thirds of all the traffic in the world goes through Google. Bing and Yahoo
are the other major search engines and then the rest are four or five percent. Now there’s
also some data supporting that Google is even bigger than this is because data shows that
people who go to Yahoo and Bing, go to Google first. So I believe that Google is even more
important than what this chart shows, so any SEO company that doesn’t pay attention to
Google that knows intimately what Google is trying to do is really not doing their job
in my opinion. Now let’s talk a little bit more about how
Google works, Google catalogs the world wide web, and they use this by using what’s called
a Spider. A spider is basically a program that crawls the internet, spiders go to various
websites, so if you have a website Google spiders is going to come to that website,
it’s going to scan and assess the content of the pages. It’s going to look at the code,
it’s going to look at all the tags, the metatags and what have you, and then it’s going to
take that information and bring it back to Google’s mainframe computers. They index this
content, bring it back to the mainframe computers, and in those mainframe computers at Google;
Google analyzes all the websites. 10:19: It’s going to analyze your website
using a very complex computer algorithm and formula to determine what your search engine
placement would be. So it’s going to put all kinds of weightings and different factors
of your website, it’s going to look at all the back links that you have, the social signals
and a bunch of other stuff that I’m going to talk about in a minute and determine where
your website should rank on their search engine. The algorithm is the key to cracking Google;
right so, if you knew the algorithm, you could determine how to rank in Google. We do know
that the algorithm is highly sophisticated; it’s been significantly upgraded and honed
in the past twenty-four months. I mean it’s been around for years, but it’s been significantly
upgraded they’re using artificial intelligence in addition to route formulas and algorithms
to determine where your website should rank. The precise formula is a closely guarded secret,
it’s kind of like the formula for Coke, which is only known by two people in the world,
it’s kept in a vault somewhere in Switzerland and those two people who know the formula
don’t ever travel together. Google’s formula is kind of like that, Sergey
Brin and Larry Page probably know the formula but there’s not too many other people that
know the formula. Even within Google, there’s probably only a handful of people who know
precisely what the entire formula is, now what if I told you that we have cracked Google’s
formula? What if I told you that I’m going to reveal what Google’s formula actually is?
And that using this formula you can get your website ranked high on Google, would you believe
me? I’m going to reveal what Google’s formula is right now, here’s Google’s formula, this
is not their mathematical formula. It is the factors that they use in ranking your website,
so let me read it. Google rewards high-quality websites with
compelling relevant and dynamic content that people stay to read, or view, come back to
over and over again and share on their social networks and that other good sites refer to.
Okay, it’s a little bit complicated, so let me read it again, Google rewards high-quality
websites with compelling relevant and dynamic content that people stay to read, or view,
come back to over and over again, share on their social networks and that other good
sites refer to. Now if you do all this for your website I guarantee you that your website
is going to rank high, now what I’m going to talk about in the next video is I’m going
to pick apart each one of these elements in Google’s formula. And tell you exactly what
that means and tell you exactly what you need to do on your website to meet their criteria. So I’m going to talk about for example, what
is a high-quality website? What is compelling content? What is relevant content? What is
dynamic content? How does Google determine whether people are coming back over and over
again to your website? How does Google determine whether you are sharing it on the social networks?
Which social networks make a difference? And by the way Facebook might not be as important
as you think, and how do they determine whether other good sites are referring to you? So
stay tuned, give me a call if you want the short answer or stay tuned for my next video,
and I’ll tell you everything you need to know about Google search engines , and search engine
optimization I’ll talk to you soon, take care. What_is_Googles_Algorithm__An_SEO_Perspective

Tags: , , , , , , ,


Leave a Reply

Your email address will not be published. Required fields are marked *