Let’s talk about SEO. A lot of people think
it’s some kind of magic. That’s not the case. Just take a look at it from your perspective.
What do you do when you want to find something on the internet? You search for it. Right? Then, you click on one of the links on the
first page of the search results. In fact, more than 90% of visitors will behave exactly
the same way. Ever wonder how those web pages at the top of your search results got there?
It’s because they were search engine optimized. Exactly how search engines work is a closely
guarded secret. The main principles are known. They’re based on 2 main factors: keywords
and links. [00:01:00]
Let’s focus on keywords first. Your chances for a better ranking grow when your website
contains the same words that are being searched. Keywords are especially effective when they’re
found in a website title, address, or headings. Careful. Quality over quantity should be a
rule of thumb. Some “so called” SEO experts try to fool the search engines with some ridiculous
que word occurrence, instead of focusing on quality content first. How about the links? Websites that link to
yours basically tell search engines that you have some good stuff there. Again, quality
over quantity. Links from irrelevant sites won’t help you get a better rank. Now, what
we’ve just talked about provides a basic introduction into SEO. In reality, it’s not a simple task. You’ll
definitely need someone to help you with it. Someone like us! We’ll develop a custom SEO
strategy specifically for your business, identify the right keywords, write friendly site code,
and figure out the best linking tactics. Most importantly, we’ll help you find ways to provide
high-quality content for your visitors and search engines, as well. Do not hesitate. Contact us today.